CADBURY-SCHWEPpS

TRAVELLING THE BENEFITS HIGHWAY

  • Cadbury-Schwepps

Posters Promoting the Cadbury-Schwepps Annual Benefits Drive

  • Buck Consultants tasked me to come up with these poster designs and illustrations for Cadbury-Schwepps. The motif was "Travelling the Benefits Highway" with the tone of a fun vacatiion road trip to the beach. It seemed like a good choice to highlight a couple in a 1967 Corvette convertible on their way. What a great car! Imagine vacationing in that classic!

  • I had to come up with an illustrative approach that matched the Cadbury-Schwepps corporate style and leave open areas in the designs for them to drop in copy. With that in mine, I did spot illustrations by hand for each poster and placed them in unique backgrounds that I developed in Adobe Illustrator. After the copy was added, they posters looked great.

  • An interesting project, it was very successful in attracting attention and promoting the benefits drive.

 

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