Working as a contract copy editor for JCPenney, I puzzled out copy for catalogs and flyers. By "puzzle out" I had to sort through raw information including copy, instructions for art direction and photography, and other notes. The end result for each cut had to be precisely formatted for unique categories such as jewelery, clothing, home items and appliances to name a few.
As a contract content editor for The National Math and Science Institute, I built lessons and modules for the elementary school division of the common core. Lessons varied in length up to 30 plus pages and modules might have over 180 pages and include six or seven lessons.
It requires focus, feeling, intention, time and engagement.
The dialogue between client and designer, and the combined decisions directly affect the outcome of any project and how it is perveived by the target audience.
While trends are important considerations in design, different demographic groups respond differently to trends and that should be reflected in any project.
At Ron Williams Studio, your success is our success!