Keeping the Corporate Culture Fresh and Vibrant
During my three-year contract with Lockheed Martin Missiles and Fire Control, I was responsible for art directing and designing for a wide array of internal projects. This was not all I did, but maintaining a healthy corporate culture was an important aspect Lockheed promoted.
Any corporate event I was assigned to promote started with a meeting of key engineers participating. Some worked on arranging keynote speakers, highschool and college tours, ice cream socials and competitions. I would make suggestions on the direction the look should take and generate designs including posters, flyers, brochures, table top displays, 12' wide pop-up displays, signage and logos. These events ranged from annual National Engineers Weeks, Asian Week, Career Weeks and Employee Charity Fund Drives. I generally gathered photography from the Lockheed Martin intranet photo database and did all my own design, illustration and production. I printed oversized pieces on a 60" HP 6-color printer and did my own lamination and mounting. This included posters and the 7' tall robot I illustrated yearly for National Engineers Week. The large robot was laminated, mounted and stood outside of classrooms with the speakers' names and topics held in its hand. I started that custom. The engineers loved it!
It requires focus, feeling, intention, time and engagement.
The dialogue between client and designer, and the combined decisions directly affect the outcome of any project and how it is perveived by the target audience.
While trends are important considerations in design, different demographic groups respond differently to trends and that should be reflected in any project.
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